INSITE OOH Media Platform

After the grand opening of the Real Madrid World in November 2024, Dubai Parks & Resorts, the Middle East's leading theme park destination, has returned to Dubai’s outdoor spaces to give football fans the chance to experience the passion, legacy, and adrenaline of football’s biggest club at Real Madrid World by booking tickets from the website.

The campaign presents Real Madrid World as a vibrant, immersive experience for fans, not just a traditional theme park. The bilingual headlines, “WHERE REAL FANS LIVE,” “حيث تجد جوهر التشجيع الحقيقي,” reframe fandom as a lifestyle and a place, not just emotional support from afar, as it suggests that true fans don’t just watch Real Madrid; they are part of its world. Including the bilingual slogan, “Feel the passion, legacy and thrill of football’s greatest club,” “عش الشغف و الارث و التشويق مع اعظم نادي في كرة القدم” communicates that Real Madrid fans will feel the club, not just learn about it.

The Real Madrid World logo is placed on both sides of the billboard, along with the bilingual Dubai Parks & Resorts logos, which also appear clearly on both sides. The Hoarding features players and fans of different ages at the center, surrounded by X’s, arrows, and motion lines that add dynamism, reflecting the tactics, movement, and energy of football, all against a stadium crowd imagery, creating a match-day atmosphere.

The campaign appeared in the first week of December, connecting football heritage with destination entertainment, combining sports legacy and tourism, and targeting Real Madrid supporters, football fans, families, and tourists worldwide. It aims to position the major entertainment hub as the place where global football culture is celebrated on a large scale and to establish Real Madrid World as the ultimate physical home for fans outside Spain.