When The World Ends, The Real Story Begins with Fallout on Prime Video's DOOH
Following its last appearance last month, Prime Video, Amazon's streaming video service, has brought back a second season of the action drama TV show "Fallout" across Dubai's digital screens. The campaign communicates that Fallout is now available to watch exclusively on Amazon Prime Video, positioning it as a must-watch, premium series.
The visuals show the three main characters of the series in strong, cinematic poses that indicate action, survival, and tension. They are centered within a bold blue frame around the screen, with the blue color signaling Amazon Prime Video’s theme. This design helps the ad stand out in an urban environment and clearly marks it as a digital, premium placement. The digital screens also feature the Arabic text “موسم جديد, 17 ديسمبر,” which translates to “New Season available on 17 December.” This highlights the new season and release date. In addition to the phrase “أكشن على أصوله” translates to “Action done right,” directly emphasizing the show’s core appeal to the MENA audiences, and the line “It’s on Amazon Prime” clearly states the platform, leaving no confusion about where to watch.
The campaign launched across Dubai in the first week of December, targeting Amazon Prime users, potential subscribers, and fans of action, sci-fi, and high-production international series. It also promotes Amazon Prime Video as a destination for premium, action-packed originals, building awareness and excitement for the new season of Fallout, and encouraging immediate viewing or subscription by clearly stating availability and release time.
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