INSITE OOH Media Platform

Following the strong impact of its previous out-of-home presence, Warner Bros. World Abu Dhabi returns with a refreshed campaign that builds on the momentum of “The Region’s Largest Indoor Theme Park” narrative. While the earlier campaign focused on scale and record-breaking appeal, this execution takes a more immersive and story-driven approach, bringing the park’s characters and experiences closer to the audience.

Displayed across large-format static and digital screens, the campaign transforms everyday city journeys into moments of escapism. Iconic Warner Bros. characters take center stage, instantly recognizable and emotionally familiar to both residents and visitors. The visuals are bold, colorful, and cinematic, echoing the feeling of stepping into the park itself rather than simply promoting it.

What makes this campaign particularly effective is its balance between information and imagination. Clear messaging directs audiences to ticket purchasing platforms, while the visuals do the heavier work of selling the experience. The use of Arabic and English copy ensures the message feels inclusive and locally relevant, reinforcing Abu Dhabi’s position as a global entertainment destination.

Compared to the previous campaign, which highlighted the park’s size as a key differentiator, this iteration focuses more on experience and emotion. It invites families, thrill-seekers, and fans of all ages to picture themselves inside the world of Warner Bros., rather than just knowing it exists.

By leveraging high-impact DOOH placements and familiar characters, Warner Bros. World continues to demonstrate how outdoor advertising can go beyond visibility and become a storytelling platform. The campaign does not just remind audiences of the park’s scale, but of the joy, adventure, and imagination waiting inside its doors.