INSITE OOH Media Platform

Building on its long-running OOH presence since 2021, RANI-F makes a confident return to Cairo’s billboards with a refreshed campaign that reinforces its core promise: fast relief from stomach acidity. While the brand has previously relied on bold typography and clear functional messaging, this latest execution adds a strong human layer by featuring comedian Mostafa Abo Seria, bringing relatability and humor to the streets.

The campaign uses a stacked billboard format that smartly separates message from storytelling. The upper panel delivers the brand’s key takeaway with direct clarity, while the lower visual unfolds a familiar social moment around food — a setting where acidity discomfort often strikes. Mostafa Abo Seria takes center stage, holding the product with expressive confidence, surrounded by friends whose reactions subtly amplify the problem-solution narrative.

By choosing a well-known comedian, RANI-F taps into everyday Egyptian humor, making the message feel less medical and more conversational. This approach helps normalize the problem of stomach acidity while positioning the product as a quick, reliable fix that fits seamlessly into daily life. The visual tone is warm and domestic, reinforcing trust and approachability — a notable evolution from the brand’s earlier, more clinical OOH executions.

Compared to the 2021 campaign, which focused heavily on graphic treatment and bold promises, this iteration leans into storytelling and personality. It reflects how OOH in Egypt has evolved: from pure visibility to emotional connection. With clear branding, a recognizable face, and a simple yet effective creative structure, RANI-F successfully refreshes its outdoor presence while staying true to the promise that made it memorable in the first place.