INSITE OOH Media Platform

The “Abu Dhabi Do’s” campaign created by Experience Abu Dhabi is not only a campaign but an invitation in which billboards come alive to represent Abu Dhabi as a list of unforgettable experiences.

From the highways of the UAE, viewers can get a taste of the itinerary offered by the “Abu Dhabi Do’s” campaign. The most prominent image is of an amazing scene where dinosaurs have taken over the halls of the Natural History Museum. Again, the composition of this image is well planned; a small person stands under the gigantic figures of dinosaur skeletons. With “Abu Dhabi Do’s” on top, the billboard sends a clear message without needing to say anything. It tells people not what to do but how much they can experience once they visit Abu Dhabi.

This campaign reflects the mission of Experience Abu Dhabi in general, which is to inspire visitors to make unforgettable experiences themselves, not by following someone else's itinerary. However, in this particular case, the campaign creates its own kind of to-do list, which will inspire visitors to visit Abu Dhabi.

Now comes the strategic focus of “Kids Go Free” in the Saadiyat Cultural District. It is here that the campaign takes its conversion angle seriously. While the idea behind the concept is simple and straightforward, its visual appeal is nonetheless high-classed, elevating culture as something attainable and kid-friendly at the same time. 

Lastly, a visual hosts a family friendly reminder of Yas Waterworld Abu Dhabi as a unique destination, with a whole family gathered for a wholesome staycation, with joy taking over their faces.  

Every billboard conveys an experience on its own, delivering a message of Abu Dhabi not as one place but many places in the making.

The new campaign took off on UAE’s digital screens in the first week of April.