INSITE OOH Media Platform

When AFCON 25 comes together for its biggest football moments, Midea is there, providing power, comfort, and winning performance from the stadium atmosphere directly into every home. Midea, the world's giant home appliance brand, has taken over Cairo’s busiest arteries as the proud sponsor of the Morocco 25 Africa Cup of Nations, bringing the unmatched rhythm and atmosphere of the upcoming tournament to all football fans.

The co-branded sponsorship campaign by Midea, aligned with the CAF Africa Cup of Nations Morocco 2025, helps football enthusiasts prepare their homes for the most convenient and undisturbed match-watching experience with Midea's range of products. Additionally, it encourages fans to challenge their skills by participating in the Midea Home Supporters Club online game on Midea’s website and win fantastic prizes.

The billboards feature well-known African football players, Mohamed Salah, Omar Marmoush, Achraf Hakimi, Riad Mehrez, Yassine Bounou, and Rayan Aït-Nouri, alongside an Arabic encouraging tagline that says, “Play & Win,” with the two logos of Midea & AFCON Morocco 25. Below the logos, another Arabic tagline states that Midea is the official sponsor of the 2025 Africa Cup of Nations, showcasing Midea’s home appliance range as the prize for the online game, with the “World’s No.1” badge reinforcing global dominance and reassuring consumers that this is a proven, internationally trusted brand, all set against a football stadium background.

This campaign isn't just about appliances; it’s about being part of Africa’s biggest moments. Midea positions itself as the home appliances brand that drives comfort at home while the continent celebrates football, making Midea feel essential, trustworthy, and emotionally connected to everyday life.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.